Building a B2B marketing culture from the ground up with Elissa Fink, former CMO of Tableau Software

Oct 15, 2019

In this episode, Madrona Managing Director, Tim Porter, speaks with Elissa Fink.  Elissa was the CMO of Tableau during the years that it emerged and grew into the leader in data visualization.  She speaks about building a B2B marketing machine by making it personal.  And how transparency and integrity with customers is important to building the trust and long term relationships.  The podcast ends with some tips for measuring conversion and hiring people who will make a difference to a startup’s growth.